Newsletters

Fall 2004 Newsletter

Helpful Hints for Fall

Hammermill Owners

Ensure that your operators are checking the rotor bearing fluid levels. Ambient temperatures rise in the summer which means oil will expand and break down quicker. The lubricant used to top off those rotor bearings is 80W-90W gear oil.

Vibration

Hammermill rotor shafts may need reconditioned, depending on proper maintenance and use. When your doing the daily inspections if you notice excessive vibration on your shredder unit, it might mean your rotor shaft is out of balance. Consult with the Shredfast Service Department. Unbalanced components will cause structural damage to your shredding system resulting in costly repairs.

SF-300 Users

Shredfast recommends that you inspect the preload torque settings at the end of the shredder head locking hub. This inspection should be conducted every 300 hours of operation depending on use and maintenance. The torque specification for the locking bolts is 35ft. pounds

Mobile Collection Tipper Truck Operators

When loading the MCTT, operators should make sure they do not over-fill any compartment beyond its maximum limit. Operators should stop filling a compartment once material has reached the bottom of the conveyor belt. If an operator continues to fill the compartment beyond this specified level, damage to the conveyor belts and/or frame may result. Over filling a compartment is recognized as operator error and will not be covered under Shredfast warranty!

What new? Call Today!!!

Shredfast has engineered an Automatic Synchronized Feed System (ASFS) belt covers. Mobile Collection Tipper Trucks built with Keith Walking floor unloader. Newly designed Rail Lift attachments for domestic collection bins (new industry bin designs). For more information: 1-800-299-8437 or www.shredfast.com.

Things aren't always as they appear, sometimes it's just great Marketing!

Ask two people why they would choose to read an article with the above title and you'll probably get opposing opinions. The first person may say, " The title left an impression that there may be creative marketing value in the preceding article". The second responds with, " The writer is promoting deceptive marketing. The world is a scam full of scam artists"! Either way the title provoked a broad audience, therefore was successful. Quality marketing programs entice a broad audience and sell far more then widgets and grommets; they sell success on a much deeper level. Remember in the early 1990's when we wanted to be like Mike? Did some disillusioned kid, or worse yet adult, actually think footwear would be their catalyst to launch from baseline to rim? Regardless, the intension was to align a decent product with extraordinary performance. Good Marketing is intended to provoke a favorable response, not necessarily provide details. Marketing is one of three building blocks to initiate a transaction with one holding no higher importance over the other. Below are the three fundamental building blocks to facilitate a transaction:

1. Market to create a favorable mental image of you business and product in the mind for your potential customer.
2. Qualify the needs of your potential customer to ensure your product or service will fill his needs. Part of this process is to answer questions about the benefits you provide. Your chance to speak of better widgets and grommets is most appropriate within this block of the transaction. Remember, overselling is inappropriate. Example: Your widget isn't the quietest available and a customer makes an inquiry about quiet widgets. Do not talk about your great quiet widgets, it would be inaccurate and possibly detrimental to your long-term relationship. Instead, Qualify his necessity for quiet widgets.
3. Closing a transaction is the quantitative art of blending Marketing, Qualifying and Commitment. In order to close a transaction you must understand the needs of your buyer and be prepared to welcome objection. Do not try to negotiate objections like ski slaloms your a professional, remember? Confidently handle them with reason and knowledge of your product capabilities. Most professionals understand there are fundamental tiered stages of selling and strive to make them seamless. While in the tiered stages of a transaction information exchange is critical. All too often sales people are (non-rhetorical) when an information exchange is appropriate.

Brian Drew, Sales Representative/Marketing

The Road To NAID

We always look forward to the NAID trade show. The only downfall is usually the drive, long hours, long miles and a whole bunch of coffee. But you always meet interesting people on the road (you all know what I'm talking about). From the waitress that's serving your breakfast with a smile at the wee hours of the morning, to striking up a conversation with the person standing next to you in line paying for gas that is just as tired as you are. But it's all worth it when you get to your destination, set up your booth, meet wonderful people and create lasting friendships along the way. It was a great show this year and we hope to see you in San Antonio, TX in April 2005.

Rocky Rajewski
Technical Sales Representative

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